Who We Are
We’re Montana - a people business built on the belief that real growth starts with real connections. For over 20 years, we’ve been scaling face-to-face acquisition companies and backing bold entrepreneurs who believe in the power of offline customer acquisition.
We specialise in recruiting, coaching, and developing high-performing talent, and we invest in people who want to turn big ideas into thriving operations. Our role is to support, coach, and scale - giving our people everything they need to grow fast and build something that lasts.
Montana Org is more than a name - it’s a mindset. Entrepreneurial. People-powered. Always learning and improving
At Montana Org, we specialise in building and scaling face-to-face customer acquisition companies across the UK, Europe, and the US. We help brands grow by connecting them with real customers through high-performing acquisition teams. From recruitment and product training to performance coaching and expansion, we back people growth at every stage. Our focus? Driving real results in the offline space. One conversation at a time.
Our Story
What started in 2004 as one small office in Leicester, with just one client and one big dream, has grown into a bold, multinational organisation with over 20 offices, 10 diverse clients, and teams thriving in 12 cities across 3 countries — the UK, Belgium, and the US.
But our story isn’t just about expansion. It’s about people.
Since day one, Montana has helped thousands of individuals learn practical skills, gain confidence, break into sales, and build their own businesses. We’ve watched shy students become standout leaders, and first-time sales reps become successful entrepreneurs. That’s what drives us.
Why We Exist
Montana was built to break the norm. We’re here to prove that:
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You don’t need a degree to build a business.
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You don’t need to be born a leader to lead.
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You can learn confidence, grit, and skill - and change your life with them.
We believe opportunity should be accessible to anyone willing to show up, grow, and go after it. That’s why we offer more than just a job - we offer a skillset for life. For those with ambition? We offer a path to build something of your own.
Is it easy? No.
Is it worth it? Oh yes.
What We Stand For
At Montana, we live by a set of Core Values that guide every decision, every training, and every opportunity we create. These values keep us focused, grounded, and constantly growing:
From a single office in Leicester to an international network of leaders and learners — Montana continues to grow because people grow here. And we’re just getting started
Antonio Otero
Founder & Investor
Tony is the driving force behind Montana - a people-first leader with a passion for building businesses and backing the people who run them. What started as a chance to grow a company with like-minded, driven individuals has become a lifelong mission: helping others unlock their potential and scale their own success stories.
With over two decades of experience in face-to-face sales, leadership development, and company growth, Tony specialises in coaching entrepreneurs, investing in high-potential teams, and guiding start-ups into thriving, sustainable operations. He’s known for his grounded leadership, sharp instincts, and unwavering belief in people, always pushing others to step up, think bigger, and build something real. His proudest moments? Watching new leaders take the leap and open their first office, and knowing that Montana helped pave the way.
3 Words: Direct. Honest. Visionary.
Top Tip: Never give up. Stay humble and copy the best people.
Milena Skowronek
Business Support
Milena’s journey started with a summer work experience - and evolved into a mission to build something bigger. Drawn in by the culture of growth and entrepreneurship, she went from university student to business owner in record time. Today, she’s the engine behind the scenes, helping founders and leadership teams scale with confidence. Milena specialises in business operations, recruitment strategy, and leadership development across multiple markets. From supporting new launches to streamlining systems for growth, she’s the go-to person for turning big plans into practical results. She’s known for her direct approach, calm confidence, sharp eye for detail, and the way she brings fresh perspective to every challenge, turning big ideas into actionable strategy and helping businesses ready to scale.
3 Words: Charismatic. Supportive. Grounded.
Top Tip: Never give up. Stay humble - and learn from the best.
Emmeline Boichon
Owner Support
Originally from France, Emmeline came to the UK for university - but found her passion in leadership, not lectures. What started as a side job quickly became a five-year journey of building teams, leading from the front, and growing alongside the business. Today, Emmeline specialises in owner support, strategic planning, and creative problem-solving. She’s known for her thoughtful approach, creative mindset, and the way she turns chaos into clarity, helping businesses stay focused and structured. She works closely with new entrepreneurs, helping them navigate challenges, refine their vision, and build strong, scalable operations - all with her signature blend of heart and hustle. Her mission? To make sure every new business leader feels supported, seen, and set up for success.
3 Words: Creative. Loyal. Curious.
Top Tip: What’s to lose? Try. Learn. Grow.
Destinee Badu
Head of Recruitment
Leicester-based and proud, Destinee is a recruiting powerhouse who brings purpose, passion, and serious people skills to everything she does. With roots in healthcare and a heart for impact, she found her calling in helping others transform their lives through the right opportunity. Destinee specialises in recruitment strategy, talent development, and building diverse, high-performing teams across the UK and Europe. She’s known for her straightforward approach, uplifting energy, and her ability to spot raw potential, then guide it into greatness. A true leader with faith at her core and fire in her work ethic, Destinee doesn’t just recruit people - she empowers them to rewrite their story.
3 Words: Blessed. Direct. Optimistic.
Top Tip: Be yourself unapologetically. Work ethic beats talent every time.
Cycle Of Development
Your Journey Starts Here. Skills. Growth. Ownership
At Montana, everything we teach sits inside our Cycle of Development — a structured growth path designed to take you from learning the basics to building your own business. Whether you're starting in sales or stepping into leadership, COD gives you the tools, coaching, and real-world experience to level up at every stage. It’s not just a programme. It’s a blueprint for turning ambition into action
Sales
Programme
Level Up Your Skills. Lead with Confidence. Get Paid. Our Sales Programme is designed to turn potential into performance. Whether you're brand new or already have experience, this journey will sharpen your mindset, boost your communication, and help you grow into a confident sales professional - and beyond. This isn't just about selling. It's about learning how to connect, lead, and adapt in fast-paced environments - skills that stick with you for life. Improved People Skills Time Management Confidence Adaptability Personal Management Sales Skills
Business Programme
BUILD YOUR OWN BUSINESS It is a structured, multi-tiered programme that allows a person to think and learn about business in an easy to understand format, at a speed that suits them. It is divided into six stages and learning each stage will allow you to start up your very own business. Mentorship from industry experts Understanding of financial planning and Management Coaching Skills Progression Rewards Travel Opportunities
